SheaMoisture & Walmart Bring Sheaversity to College Campus

This fall, SheaMoisture and Walmart are bringing textured hair education directly into that space with the launch of Sheaversity on the Yard. 

This is a first-of-its-kind HBCU tour designed to empower students with the knowledge, resources, and confidence to navigate their evolving hair journeys, while celebrating the creativity and culture that make HBCUs so influential.

The tour will visit five Historically Black Colleges and Universities, transforming campus gathering spaces into immersive destinations where students can learn more about their hair, discover products tailored to their needs, and gain practical hair knowledge. 

Brianna Wright, Head of PR, Influencer & Experiential Marketing at SheaMoisture, said:

“At SheaMoisture, we’ve always believed textured hair care is about more than products. It’s about confidence, self-expression and having the knowledge to care for your hair on your own terms. The Yard is where students build community, define their identities and shape culture. The Yard is already a place of learning, connection and self-discovery. With Sheaversity on the Yard, it becomes our classroom; SheaMoisture provides the curriculum, and Walmart serves as the destination that helps students continue their hair journeys long after the tour leaves campus.”

Through interactive experiences, expert guidance, and community-centered programming, students will discover routines, explore new products, and connect with peers who are navigating many of the same haircare experiences. 

Leading the product education and styling experience will be celebrity hairstylist and educator Justin Revenge, alongside a collective of textured hair styling experts who will provide personalized consultations, styling guidance and educational demonstrations that help students build routines and techniques tailored to their evolving hair goals.

Through the Sheaversity curriculum, students can explore learning tracks including Scalp Studies, Moisture 101, Art of Definition and Science of Strength, building the knowledge and confidence to care for their hair on their own terms.

Tour stops include:

• Virginia State University – September 14
• Jackson State University – September 25-26
• North Carolina Central University – October 8-9
• Clark Atlanta University – October 15
• North Carolina A&T State University – October 26